​Oriflame’s Investor Relations provides stakeholders comprehensive insights into the company’s financial performance, strategic initiatives, and governance. Despite being delisted from Nasdaq Stockholm on July 17, 2019, Oriflame upholds transparency and engagement with investors through regular financial reporting and communications.​
Oriflame publishes quarterly and annual reports detailing its financial health and strategic progress. The 2024 Annual Report highlights a challenging year, with a 16% decrease in local currency sales and an adjusted EBITDA margin of 3.9%, down from 5.2% in 2023. These figures reflect the company’s ongoing efforts to navigate macroeconomic pressures and currency fluctuations. ​
In response to these challenges, Oriflame accelerated its transformation and cost reduction program initiated in Q3 2023. By year-end 2024, this initiative had delivered above expectations, significantly reducing administrative costs and setting the foundation for enhanced efficiency. ​
Operating in over 60 countries, Oriflame is a leading company directly selling cosmetics and wellness products. In 2024, the company implemented the Beauty Community Model (BCM) in 42 markets, representing over 75% of group sales. This strategic move aims to strengthen community engagement and drive sales growth. ​
Oriflame’s dedication to sustainability is evident in its product development and corporate practices. In 2024, all rinse-off products launched were formulated to be biodegradable, minimizing environmental impact. Additionally, the Financial Times and Statista recognized Oriflame as a Climate Leader for the fourth consecutive year.Â
Oriflame’s management team comprises experienced professionals committed to steering the company towards sustainable growth. Key figures include Bertrand Rousseau, Chief People Officer, and Alexandra De Greck, Chief Operations Officer, both of whom bring extensive expertise to their roles. ​
Oriflame maintains open lines of communication with investors, offering quarterly reports and hosting external presentations. Individual one-to-one calls with analysts and investors are organized upon request within a week from the latest quarterly report.
Oriflame is a leading beauty company selling direct. We are present in more than 60 countries, of which we are the market leader in more than a half. Oriflame has its origin in Sweden with corporate offices in Switzerland. We offer a wide range of high-quality beauty products as well as a unique opportunity to join our sales force and start your own business.
